Pepijn van Haren
Area of business:
Advertising, promotion, printing, media and related products and services
Between November 2018 and February 2019 Zsofia Mehes (New Entrepreneur) and Pepijn van Haren (Host Entrepreneur) had been working together as part of the Erasmus for Young Entrepreneurs programme. Zsofia is a young visual designer from Budapest, Hungary with a strong professional background in business and marketing, and Pepijn is the founder of the King & Jester design agency based in the Hague, the Netherlands.
During the first month, the priority was getting to know each other, gathering the necessary information about the HE’s ongoing project and future plans and getting familiar with the NE’s professional strengths. Zsofia conducted extensive research about the Dutch design sector, mainly focusing on the competition of King & Jester, assessing their online presence, communication channels and marketing activities. The NE also shared some business and branding methodologies that could help the HE to improve their business strategy for the future.
As a visual designer, Zsofia was working on several projects. She was working on visual identity projects redesigning the visual aspects of the branding of clients including logos, brand colours, typography, imagery etc. Her experience in marketing and branding came in handy during these projects. Besides, she completed some small animation projects, which was a new territory for her, so she had to get familiar with a new design software.
The cooperation has been highly beneficial for both parties, the NE learned a lot about the design sector in the Netherlands and gained valuable experience working on real-time client projects of the host company, while the HE benefited from Zsofia’s professional experience in branding and business as well as from her work as a visual designer and project manager. Overall, the cooperation had been fruitful, with both parties learning something new during the exchange.